Louisville Web Lab

Three founding practices

Fifteen Paying Patients In 90 Days, Or Every Dollar Back And I Keep Working For Free

Not leads. Not booked appointments. Patients who attended a consultation, accepted treatment and paid.

Apply for a founding seat

Three minutes. I check whether your territory is open before either of us spends an hour on a call.

Here is the deal, in plain English

Four things. Nothing else hiding behind them.

  1. Fifteen paying patients in ninety days, or you get everything back.

    Full refund of my fee, and I keep working at no fee until you have fifteen. A refund and continued work, not one or the other.

  2. You fund the ads, on your own ad account.

    Three hundred dollars a day, paid by you directly to the platforms. Roughly nine thousand a month. It never passes through me.

  3. A paying patient means a paid, started case.

    New to you or not seen in eighteen months, tracked and attributed, attended the consultation, accepted treatment and paid. Not a lead. Not a booked appointment.

  4. After ninety days, you decide.

    Continue at the founding rate locked for twelve months, or stop. Either way you keep the tracking, the page, the automation and the Google Business Profile work.

Three practices. Then these terms are gone for good.

There is no report that shows you the patients you never spoke to

In an audit of 2,241 companies, the average first response to an inquiry was 42 hours. Only 37 percent answered within the hour. Responding inside five minutes made contact roughly 100 times more likely than waiting thirty.

The inquiry that arrives at nine on a Thursday night gets called once on Friday and lost to voicemail. Nothing in your software reports that patient, because they never became one.

You do not have a lead problem. You have a Tuesday afternoon problem.

How it works, in three steps

Your front desk runs none of it.

  1. The response

    Every inquiry answered in under sixty seconds. Day, night, weekend, holiday. A real conversation that offers them a time, escalated to a person during office hours.

  2. The follow up

    Chase sequences for the ones who go quiet. Reminders at 24 hours, two hours and fifteen minutes. No show recovery and cancellation backfill.

  3. The campaign

    One service line, not your practice generally. The ad, the page, the follow up and the offer all aimed at the procedure worth the most to you.

Before any of it, we work the patients already in your software. Accepted treatment but never scheduled, and anyone not seen in eighteen months. That usually books cases before a dollar of ad spend goes out.

What a founding practice gets

Built and run by me. You will find the price on the call.

What a founding practice gets and what each part is worth
What you getValue
Speed to Lead. Every inquiry answered in under 60 seconds, day or night6,000
Full message automation. Instant response, chase sequence, reminders, no show recovery, cancellation backfill3,500
GoHighLevel account included free for the full 90 days1,200
One high value service line landing page, built and maintained4,000
Campaign build and daily management, pointed at one service line4,500
Conversion tracking and attribution built correctly. GA4, Tag Manager, CAPI, call tracking2,500
Google Business Profile rebuild and local search sprint2,400
Dormant patient reactivation, run before a dollar of ad spend1,500
Weekly scorecard and one monthly strategy call1,500
Continuation rate locked for 12 months after the 90 days, below the standard rate for this scope12,000
Your case study, produced and handed to you to use however you want3,000
Twelve months of Google Business Profile and local search management afterwards9,600
Direct access to me. No account manager, now or evernot priced
Total value51,700 dollars

Fifteen paying patients in 90 days

If I do not deliver fifteen, you receive a full refund of the fee and I continue working at no fee until you have them.

Conditional on the 300 dollar per day media minimum and the practice side terms, both on this page and written into the agreement.

You cannot finish this ninety days worse off than you started it.

Why three practices get this rate

  • The case studies. I have built and verified every piece of this in production. What I do not have yet is a named healthcare case study, and the fastest way to get one is to go and produce it.
  • Your numbers. In exchange for the rate, I use your name and your results. After three practices, this rate stops existing and the price goes to what the work is worth.

If I had ten case studies I would be charging more and guaranteeing less.

The one number I am not saving for the call

Three hundred dollars a day in ad spend

Paid by you directly to the platforms. Roughly 9,000 a month and 27,000 across the ninety days. It does not come to me and it is not part of my fee.

That spend is what makes fifteen paid cases possible. If it is not where your practice is right now, do not apply. I would rather you know today.

You qualify if

This is for you

  • You own the practice. Independent, family owned, one or two locations.
  • A single case in the service line you want more of is worth more than five thousand dollars.
  • You can see fifteen new cases in a quarter without breaking your schedule.
  • You can commit 300 dollars a day in ad spend for ninety days.
  • You would rather be measured on paid cases than on impressions.

This is not

  • You are owned by a DSO, a corporate group, private equity or a hospital.
  • You are in chiropractic, urgent care, emergency medicine or general family medicine. A single patient is worth too little for this math to work.
  • A single case is worth less than five thousand dollars.
  • You are already at capacity.
  • You want to approve every ad. This is done for you.

If that is not you, no problem. You can close this page right here.

The guarantee runs both ways

Four things I need from your side, or the guarantee does not hold.

  • Maintain the 300 per day minimum for the full term.
  • Return contacts generated during business hours within one business day.
  • Keep schedule capacity open for the target service, at a number of slots per week we agree in writing.
  • Give me access to the practice management system, the ad accounts and the Google Business Profile.

Counts are reconciled weekly on the scorecard, so nothing gets argued about at day ninety.

Who you are dealing with

I am Dustin Hobbs, and there is no team behind that sentence

Before this I spent fifteen years running trade compliance with US Customs, where a number in the wrong field is not a typo, it is a violation. I build marketing accounts the same way, which is how I found a broken conversion tag feeding false data into every optimization decision on a client account.

The person who sells this is the person who builds it. No account manager, no junior, nobody for me to blame.

Questions I get asked

What if I already have an agency?

Keep them. I run one service line and I am measured on paid cases, so you will see the difference either way.

Does my front desk have to learn anything?

Close to nothing, on purpose. Your team returns the calls the system books during business hours.

What about compliance?

Nothing I build stores clinical information. The automation handles scheduling and contact only, by design rather than by default.

Fifteen in ninety days sounds high. Where do they come from?

Three places, in order. Dormant patients and unscheduled treatment plans, which cost nothing in media. Inquiries you already receive and lose after hours. Then the campaign, the slowest of the three and the reason the window is ninety days.

Why only three practices?

I am buying case studies, not filling a roster. Once I have three named practices with real numbers, this rate stops existing.

Apply for one of three founding seats

Three minutes. I check territory before either of us spends an hour on a call.

  1. 1Practice
  2. 2Numbers
  3. 3Contact

1Practice name and website

2Your name and role

Your role

4City and state

5Ownership